Do you work for free?

I remember talking to a friend a couple of years ago about mobile applications. I was working at Microsoft at that time, a company that makes money with software. He waved his Android phone and said: "why should I pay for anything?". I tried to explain it to him. He is academic, highly intelligent and in a very senior position far away from the software industry. He didn't get it. He already was too deep into the "freebie economy". He…